West Village by Sekisui House has transformed the former Peters Ice Cream factory site in West End into a vibrant urban precinct in inner Brisbane. The site is steeped in rich history and through respect for its environment, creativity and attention to detail, Sekisui House has created a landmark “Living Heritage Village”.
West Village’s innovative marketing approach has truly brought to life the project for its residents, workers and visitors who enjoy its unique setting. The delivery of an ‘artist in residence’ program on site combined with local festivals and market days enabled demonstration of the project’s qualities in its early stages.
Sekisui House adopted a highly sophisticated marketing approach with careful analysis and targeting of micro market segments, coupled with an innovative digital marketing campaign.
West Village is an urban renewal project which has seen strong community and market acceptance and has redefined what was once a run down part of inner city Brisbane into an urban village with a strong sense of purpose. It is a commendable winner of the 2020 UDIA National President’s Award.
This project was also the winner of the 2020 Marketing Excellence category.